Winnie the Pooh Extranet
(Disney Consumer Products)

Challenge:
To build an extranet for Winnie the Pooh licensees and retailers, on behalf of Disney Consumer Products

Solution:
Sprite Interactive developed a comprehensive extranet consisting of licensee and retailer listings by both name and category. The site had to be secure, so a password protection feature was added, and the artwork on the site had to clearly reflect the Winnie the Pooh brand, in both his contemporary and classic forms.

The Winnie the Pooh extranet provides an ideal forum for licensees to showcase their product, have their say and share news and information on the latest product developments. Details of current promotional opportunities and up-to-date listings for Winnie and his Friends are also available online. Additionally the site offers potential buyers/retailers access to view licensees' products, communicate directly with licensees and ultimately engage in trade with them.