English Matthews Brockman (EMB)

Challenge:
To develop the EMB corporate image using both web and print-based media.

Solution:
EMB is the UK's leading firm of specialist non-life actuaries, with a strong international client base. EMB has expertise in all areas of general insurance and reinsurance, especially pricing and reserving. Its leading-edge software has been developed through practical experience and with client needs in mind. Products include: ResQ, the UK market leading reserving package; EMBLEM, the revolutionary pricing package, RePro for visually representing the workings of inwards and outwards reinsurance programmes and PrisEMB for pricing of commercial lines insurances.

EMB wanted a new corporate identity. Sprite Interactive had to first define a working strategy for EMB and set up a conceptual framework for understanding and promoting EMB's brand and products both on and off-line. As well as developing an exciting new website for the company, Sprite Interactive designed a new company logo, put together promotional literature in the form of brochures and newsletters, developed company stationery and designed an exhibition system.

All areas of the new EMB identity serve to promote one another, and the EMB project clearly illustrates the breadth of the Sprite Interactive service, demonstrating our multi-platform range of solutions, from print to digital.